Every little oddity has been smoothed and standardized. Boldness has disappeared — when something works, everyone copies it. Look at cars, music, phones, clothing. It has all become the same.
We all need it in some way or another
Remember a time before social media and the ease of having the world in the palm of your hand. The references where more local and that gave us music that was different, but still good. Phones that flipped in every direction like there was no tomorrow.
Nowadays companys, big or small, advertise using AI.
It looks like shit, and no one cares. As long it looks like everything else, everything is hunky dory. We should all take a step back and let our imagination run free for a bit before we forget how.
Past Projects
-1 Nordic Denim
I came in contact with a gentleman who design jeans for a living. He wanted med to portrait the details of his new collection for his lookbook.
He gave me total artistic freedom, that´s rare and i thank him for that.
Something i´ve been drawn to ever since i started photograhy, is to utilize a macro lens. Preferebly a wide angel macro.
Miniatures
Have you ever had the feeling that you´re being watched, i´ve had it all my life. I then realized that it´s not just a feeling, it´s actually true.
Critters
a made up world
When the real world just isn´t enough. You can always create your own. This tends to happen to photos that at first glance is just shots for the bin, but if you just scratch the surface, something completely different appears.